Privacy Policy

Last updated: December 24, 2025

1. Overview and Scope

Lehigh Valley Wellness ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit or interact with our website, including when you:

• Browse pages on our site
• Submit a consultation request or contact form
• Use our website chat features
• Use any patient-support messaging features available on the site
• Access staff/admin areas (for authorized users)

This policy applies to information collected through this website. Medical information handled as part of clinical care is addressed separately in our HIPAA Notice of Privacy Practices (provided during onboarding and/or through our clinical workflows).

2. Important Notice: This Website Is Not a Medical Record

3. Information We Collect

We may collect the following categories of information:

• Information you provide to us: For example, your name, email address, phone number, state of residence, areas of interest, preferred contact method/time, and any information you include in a message submitted through our contact form or patient-support features.
• Chat and messaging content: If you use our website chat tools, we will receive the messages you type and the responses generated.
• Automatic data: Basic technical information such as IP address, browser type, device identifiers, approximate location (derived from IP), pages viewed, and the date/time of activity. This information may be collected via logs and similar technologies.
• Authentication and staff/admin data: If you are an authorized staff/admin user, we may receive and store login-related information (e.g., name, email address, and an authentication identifier) to manage access and security.

4. Sensitive Information and Health Information

We do not request that you submit protected health information (PHI) or detailed medical history through general website forms or chat. Please avoid submitting sensitive medical information through the website unless we explicitly direct you to do so through an appropriate secure channel.

If you choose to include health-related information in a message, we may receive and store it as part of the content you submit. For clinical care, we will guide you to the appropriate workflows and documentation.

5. HIPAA and Clinical Records

As a healthcare provider, we protect medical information in accordance with applicable law, including HIPAA where it applies. Our HIPAA Notice of Privacy Practices (NPP) describes how medical information may be used and disclosed and is provided separately as part of clinical onboarding and care.

6. How We Use Your Information

We use information that we collect about you or that you provide to us:

• To respond to your inquiries and schedule consultations
• To communicate with you about services, scheduling, and administrative matters
• To operate, maintain, and improve our website (including chat and patient-support features)
• To protect the security and integrity of our systems (e.g., prevent spam, abuse, and fraud)
• To comply with applicable legal obligations

7. How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: We may share information with vendors who help us run the website and related services (for example, hosting, communications, customer support tools, security, and AI/automation used to generate chat responses). These providers are permitted to use information only to perform services on our behalf.
• Legal and safety reasons: We may disclose information if required to do so by law, or if we believe disclosure is necessary to protect rights, safety, and security, or to investigate fraud or abuse.
• Business transfers: If we are involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.

8. Cookies and Similar Technologies

We may use cookies and similar technologies for essential site functionality (for example, to keep staff/admin users signed in) and to help understand how the site is used.

You can control cookies through your browser settings. If you disable cookies, some features may not function properly.

9. Data Security

We have implemented measures designed to help secure personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain records, resolve disputes, and comply with legal obligations.

11. Your Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, such as the right to request access, correction, or deletion. You may also opt out of marketing communications at any time.

To make a request, please contact us using the information below. We may need to verify your identity before processing certain requests.

12. Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through this website, please contact us so we can take appropriate steps.

13. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

14. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

• Phone: (484) 619-2876
• AI Assistant: Available 24/7 on our Contact page